1 year ago

Use a WordPress SEO Plugin To Check Your Search Engine Optimisation by David Ogram

Use a WordPress SEO Plugin To Check Your Search Engine Optimisation

by: David Ogram

You might ask why would you might need to check your search engine optimisation (SEO) and how can a WordPress SEO plugin assist you? Or even ask does it matter if your pages and posts are not search engine optimised?

Does it matter if your site is not search engine optimised?

To deal with the last point first it may not matter to you. The purpose of SEO is to get free traffic from the search engines, if you are not seeking such traffic then it is not worthwhile spending time to optimise your website. There are other ways of getting traffic or your site may just be aimed at family and friends.

However, most people do want to get free visitors as the site is business based or simply because there is no point putting up great content if nobody sees it.

Your site is not ranking on the search engines as well as you expected

If this is your situation the problem may be that your pages and posts are not properly optimised and this is where the WordPress SEO Plugin "SEOPressor" can help. In this situation the search engines are not totally sure what your content is about and which keywords it is relevant to. As a result you will need to build many more links (with the relevant anchor text) than would otherwise be necessary to achieve a high ranking. What you need to do is reorganise your content so the search engines see it as highly relevant to the targeted keywords.

The SEOPressor WordPress SEO Plugin works by analysing each page and post against your chosen keyword (or keyword phrase) and giving a score, with instructions on how to improve it. It can also make some changes itself if configured to do so. The WordPress SEO Plugin displays these results quite prominently on each page/post edit screen so is difficult to ignore.

If you follow the instructions you can quickly improve your on page SEO and hence your search engine rankings.

You don't know much about SEO but want to get your pages ranked

The SEOPressor WordPress SEO plugin is also useful in this situation as you can quickly see what is recommended and learn what to do to make the error go away.

By doing this a few times you soon learn how to incorporate the SEO requirements into your copy, minimising the need for SEOPressor to suggest changes. I found that after a while I was doing the right things without really thinking about it.



1 year ago

Make Website Development Easier With These Tips

You can learn about the great tips used by companies that help web designers. Avoid being scammed and learn the techniques you need to build a creative and effective site. Get off on the right foot by reading the following tips.

You website should be easy to scan. Various tests on usability demonstrate that most online readers do not actually read all the content; instead, they scan it for something that interests them. Using bolding, color changes and breaks between sections of text makes your content easier to scan and makes it more likely that visitors will return. It is also important that the key information is at the top of each page. This all leads to an experience that is more satisfying to your visitors as they can always find what they are looking for quickly and easily.

Learn website creation shortcuts and make good use of them. Many things have shortcuts when it comes to web design, and by taking the time to learn them, you will find faster ways of doing many different tasks. There are lots of HTML codes that can help you make changes quickly without going through the upload process.

Different topics should not inhabit the same page. Each topic should be put on separate pages. This ensures that no one ends up confused and leaves as a result. Search engines will also have an easier task of ranking specific pages.

Consider investing the time and cost to use Adobe Photoshop software to enhance your website. Photoshop really speeds up the development of even complex websites. When you do not possess a program like this one, it can be extremely difficult and time consuming to get enough information to build an appealing site fast.

White is a great choice for a background color. It's simplistic, yet has a lot of potential at adding flare and color elsewhere. Viewers will feel confident in the professional look afforded by a solid white background. However, intricate background images are often difficult to pull off; more often than not they appear sloppy and distracting. Make your background as simple as possible.

As you work on your site, make sure to incorporate both conditional loading and independent CSS pages. This will help with maintenance and testing down the road. All websites need to be maintained at some point, and you want it to be as simple as possible so you can easily make changes.

You don't want to utilize a counter on your site. It adds nothing to your website and is an outdated feature. Get rid of visitor counters and encourage social media interaction instead.

Hosting your own site is not a good idea. Designing the site yourself is a good idea, but when it comes to hosting, it's usually better to use a third party. This will free up your time to concentrate on more important things.

Make sure that you research as much as you can. Research your niche and target audience. Your ability to reach any audience is going to depend on how well you design your website. Doing so will make your website design efforts pay off handsomely.

Talk to other web designers to make sure that you have adequately learned what you needed to in order to build your site. You need to be sure that the information you have is ingrained and you don't need to find yourself making a site when you suddenly get confused or lost.

When you have a basic understanding of website development, you can start practicing what you know. The information that has been provided here should give you an idea of how simple it is. Just review the tips provided here and you will be off and running as you add in your own innate creativity.

1 year ago

Make Every Click Count With These Website Marketing Tips

The following tips are essential for people wanting to step their marketing plans up a notch and spread to the internet. It is a mistake to underestimate the power of the internet and the opportunities it presents. There are so many unique ways to get your message across.

More traffic might not be the key to higher affiliate profits. So many website marketing strategies are obsessed with generating website traffic that it is easy to assume affiliate marketing is the same. It is not. Affiliate profits come from sales, not from traffic. A low-traffic website advertising affiliate products can still be profitable if it converts a high percentage of visitors into buyers.

Compose and send press releases. Use strong headlines and newsworthy content. Tell journalists why their audience will like your product. Increase your chances of getting your press releases published by staying in constant contact with the editors. Establish a respectful friendship with them. They can make this happen.

When marketing a product or business using a website, create a forum or other online community. This will encourage people to revisit your website as well as provide a personal connection between them and your product. This community will provide you with some free advertising, since past customers will be able to share their experiences with potential future customers.

If you are attempting to grow your business's web presence by using a blog, you need to post regular updates to it. You should be posting new content no less than once a week if you want to attract and hang on to regular readers. However, be wary of posting multiple updates in the same day, as this can appear as spam to search engines.

A good online marketing tip would be to offer some kind of recurring contest or prize. This is a great way to get people onto your site and if it recurring, there is a good chance the same people will keep coming back. Give out weekly or monthly prizes to increase the popularity of your web site.

Make your customers feel valued by offering them a free membership to your online club. You can use this club to email your customers about new products and offers, or ask your club members to join your page on social networking website. This means the friends of the club members will be more likely to find you on social networks.

Internet marketing can be tricky. You may want to, as a new domain owner, want to mass trade links with other new domain owners to pool your resources. While this sounds good, you are actually better off trading fewer links with websites that already have a good established ranking.

No one can ignore the fact that the internet is such a vastly used forum of communication. An affiliate marketing plan is doomed to fail without some type of internet presence worked into it. And thankfully there is a lot of help out there for those not knowing where to begin.

Author's Bio:

For more info on how you can use internet marketing to reach thousands of potential prospects for your website, go to http://www.workhomeusa.com

Ramil Morla is a home based business owner, internet marketer and fitness specialist who passionately and ridiculously loves life. He loves to chill, have cool conversations, talk about dreams and aspirations, play music, lift weights, sprint on the treadmill, listen to motivational audio, and most importantly, spend quality time with the people that he loves most.


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1 year ago

Some Internet Marketing Tools by Yash Nair

Internet has now become a hub for various businesses worldwide. People are using internet for even day to day requirements. In order to boost your online presence, there are many different strategies that you can apply. It is very difficult to choose the best among them as it depends upon the type of business you do. But you should be definitely aware with all of them apart from search engine optimization techniques for better marketing and to reach the target audience you want to reach. Some of the most used internet marketing strategies are listed below:

Viral Marketing As the name suggests, this type of internet marketing strategy involves spreading your business on the internet using various services. It involves picking services who can advertise on your behalf to give you a better online presence. Article marketing, social networking etc. are a very good example of this technique.

Video casts This is one of the fastest growing methods of internet marketing. In this method small promotional videos regarding your product is posted on video hosting sites like Youtube and Metacafe. Also such videos can be posted on the website itself as it is a very good method to demonstrate your product to visitors.

Podcasts Podcasts are not widely used method of internet marketing. It is some what similar to video casts but the only difference is that the presentation has only sound and no vision. Though it is not widely used, it can add a new dimension to your advertisement scenario.

Blogs Creating blogs based on your website is also a good internet marketing methodology. The target audience can post their views regarding the website and this can really be a great method to be in touch with your target audience. Many marketing experts consider blog as the voice of a company to the audience.

Affiliate Marketing - Affiliates are basically websites which promote your business. They keep your add in form of banners or text ads from where users can click and can go to your website. These affiliates charge the website owner per click basis. Affiliate marketing is an extremely successful tool for many companies. But managing these affiliate marketing is not very easy. Real skills and experience is needed to choose among available.

Email Marketing Sending mails to your potential customers is also a very nice way to stay connected to your potential customers. These emails can contain any news related to your websites. It can contain any offers which you have started on your product. But care should be taken while designing the mail as putting too many URLs in the mail can make your mail to be declared as a spam. So instead of the inbox it will go to the spam folder which is wastage of your effort.


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1 year ago

First lady Michelle Obama receives 71 percent favorable rating in new CNN poll

First lady Michelle Obama has received a glowing 71 percent favorable rating from respondents to a new CNN poll of 1,015 Americans. The survey, conducted between April 13 and 15, gives insight into public opinions about President Obama and the first lady compared to Mitt and Ann Romney.

theGrio: New polls show Obama, Romney in a very tight race

Mitt Romney, who effectively became the GOPs leading presidential candidate when Rick Santorum left the race, received a favorable rating from 44 percent of respondents just edging out the 43 percent with an unfavorable view of him.

By comparison, President Obama has garnered a favorable rating of 56 percent. The favorable rating reflects how the public feels about the candidate as a person. The approval rating reflects feelings about job performance. For this latter category, the president garnered a lower rating of 49 percent.

A whopping 48 percent of those polled stated that they disapprove of the way President Obama is handling his job duties.

Ann Romney, wife of the GOP hopeful, is by contrast unfamiliar to roughly four in ten Americans, but her favorable rating outweighs her unfavorables by a two-to-one margin, according to CNN. In other words, she did not make much of an impression on those polled, despite being at the center of a fresh political controversy.

theGrio: Michelle Obama reveals prom photo on The Ellen DeGeneres Show

The announcement of these poll results comes on the heels of last weeks tiff in which Democratic strategist Hillary Rosen stated that Ann Romney has never worked a day in her life, implying that she cannot help her husband understand the policy concerns of average mothers. Mitt had said on the campaign trail that he consulted his wife for advice on womens issues.

Ann Romney was forced to defend her decision to raise her five children rather than go to work, the Daily Mail reports.

Many supporters came to her aid, including President and Mrs. Obama. The first lady even tweeted, Every mother works hard, and every woman deserves to be respected, in response to Rosens insinuation that being a homemaker is not real work.

Michelle Obama received a very low unfavorable rating of 22 percent in the CNN poll. With her classy ability to champion her rival Ann Romney, among many laudable qualities, it is easy to understand why.

Follow Alexis Garrett Stodghill on Twitter at @lexisb


search engine optimisation melbourne

1 year ago

Most Effective Internet Marketing Tools

The promotion of products and services that is carried out over the Internet is known as Internet marketing. Lowered marketing costs and distribution of information to a wider audience are some of the positive changes brought about by Internet marketing. Websites, emails, forums, blogs, and articles are commonly used for Internet advertising and online marketing. Owing to the audio-visual aspects of the Internet media, marketing through the web is more effective. Moreover, web marketing targets a very large audience, thus achieving speedy advertising of products or services. What are the various tools used for web marketing? Which of them are the most effective? Let us find out.

If yo

2 years ago

Updated Search Engine Optimization Guide and Tutorial

Search Engine Optimization Guide - The New Rules of SEO

There have been cries by many former search engine optimization "experts" claiming that SEO is dead and that it is no longer possible to help your website rank better in Google results pages. While personalized search results and almost real-time ranking algorithms have certainly changed the way marketers approach SEO, the art itself is far from dead.

In fact, for those who are willing to change with the times and accept the new realities of search engine marketing; it is now possible to get exposure to your website and the content you create for it faster than ever before. The key to success in this new paradigm is to tos